01
The need
Many men come to Mon Amie when a particular occasion calls for a suit: work, a wedding, an important event. The clients in these photographs walked into the showroom in everyday clothes: T-shirts, polos, shirts and shorts.
02
The brief
Every client brings his own build, taste in colour and reason for the suit: some chose a classic navy or black, others something bolder, a blue check, a pale grey or a suit worn with a bow tie. Budgets and timings differ from man to man and are not published.
03
Our approach
In the showroom a stylist advises on cut and cloth for the client's build and the occasion, takes his own measurements, and arranges fittings and adjustments before hand-over. The right-hand photographs were taken in the showroom with the client in his finished suit.
04
The result
Nine before-and-after pairs, photographed in Mon Amie showrooms. The same man in the same frame: the difference is a suit cut to his measurements.
9 photos · Tap a photo to enlarge it
